Description
Overview
Help repair damage & restore original hair strength
Formulated with Peptides bonder + 5 Amino acids
Hair is stronger and nourished, with improved elasticity, movement and smoothness
Luxurious foaming texture cleanses, detangles hair and delivers a high level of care
Sulfate-free
Suitable for all types of coloured and damaged hair types
Description
When hair is damaged, its molecular structure, composed of peptides, is compromised. But most peptides are too big to be reinjected into the fibre, making damage almost irreversible.
Scientific discovery – Absolut Repair Molecular. Help repair damage & restore original hair strength. Up to 82% more strength*. Restore hair’s original elasticity & movement**. For the first time, L’Oréal’s Advanced Research team successfully managed to decompose peptides, to inject their components separately into the fibre***. Once inside, they reform & rebuild the molecular structure of the hair****.
This patented shampoo, formulated with Peptides bonder + 5 Amino acid, repairs hair macro-molecular structure*. Hair is stronger and nourished, with improved elasticity, movement*****, and +86% smoothness******.
Sulfate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care
For all damaged hair textures, colour-treated, lightened & natural hair.
This range has been co-developed with 3 repair experts: Adina Pignatare @adina_pignatare from the US Mike Julliard @loungecut from France Barbara Rabelo @barbararabelo_ from Brazil *Brushing test vs sensitised hair. **Instrumental test after 5 applications of shampoo + rinse off serum. ***Amino acids & peptides bonder. ****Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask. *****Consumer test after application of shampoo + rinse-off serum + leave-in mask.
Directions for Use
Apply shampoo on wet hair in layering of the pre-treatment. Lather until a rich foam is obtained. Rinse. For optimal results follow with Absolut Repair Molecular rinse-off serum and leave-in mask.
Ingredients
AQUA / WATER / EAU , SODIUM COCOYL ISETHIONATE , DISODIUM LAURETH SULFOSUCCINATE , GLYCOL DISTEARATE , SODIUM LAURYL SULFOACETATE , SODIUM LAUROYL SARCOSINATE , GLYCERIN , PARFUM / FRAGRANCE , DECYL GLUCOSIDE ,COCAMIDOPROPYL BETAINE , PPG-5-CETETH-20 , COCO-BETAINE , DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER , AMODIMETHICONE , CITRIC ACID , SODIUM HYDROXIDE , POLYQUATERNIUM-7 , POLYQUATERNIUM-10 , CARBOMER , SODIUM BENZOATE , SODIUM CHLORIDE , PEG-55 PROPYLENE GLYCOL OLEATE , PROPYLENE GLYCOL , ARGININE , SALICYLIC ACID , BENZOIC ACID , POLYSORBATE 21 , TRIDECETH-6 , LINALOOL , C12-13 ALKETH-23 , C12-13 ALKETH-3 , GLYCINE , SERINE , TYROSINE , CETRIMONIUM CHLORIDE , GLUTAMIC ACID , PHENOXYETHANOL